One of the biggest mistakes NASCAR has made, was the decision to ban Sprint “competitors” from sponsoring cars. I said it was a mistake when they announced that AT&T would not be allowed to remain the sponsor of the #31, and it’s more of a mistake now.

With the economy in the state it’s in and teams struggling to find the cash they need, you would think that NASCAR would do what it could to keep the big name sponsors in the game, and on the cars.

With Cingular’s rebranding to AT&T, the Richard Childress Racing sponsor was bumped out of the Sprint Cup Series by NASCAR and its series title sponsor, Sprint.

AT&T is pulling out as sponsor of Jeff Burton’s #31 Chevrolet, yet, if they could, they would stay. If they could, they would spend millions of dollars helping to promote a sport that is going to see some rough times over the course of the next year. Tough times that might not be so tough, if Sprint wasn’t so worried about a competitors name being painted on the hood of a car traveling more than 150 mph and seen for just 3-4 hours per week.

It’s the Sprint Cup, or will be anyway. Every time an article mentions the sport, they will mention Sprint’s name. Every commercial that airs on television will display their name.

If the executives at Sprint would lose the inferiority complex, they could bring millions back into the sport.

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