Not So Silly Season
It was May 2007 when reports of Dale Earnhardt Jr.’s well-choreographed move to Hendrick Motorsports surfaced. It was April a year ago when Tony Stewart’s intent to buy a team was revealed.
These early-season blockbusters set the NASCAR dominoes in motion, leading to a flurry of driver and sponsor changes that shook up the sport each of the past two years.
But as the 2009 calendar flipped past April and May, team owners and marketers found themselves still shopping for companies to fill out this year’s sponsor lineup, in addition to selling for 2010.
Maybe they should call it the Sober Season this time around.
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